Art Director, Copywriter & Strategist Duration: 3 weeks
The Brief
Create a visually striking, values-forward Instagram campaign that revitalizes Tom's of Maine by connecting it to a new generation of consumers. Reshape its identity through design, message, and cultural relevance.
Before, During, or After taps into the viral debate: should you brush before or after breakfast? Tom's of Maine doesn't pick a side: we just care that you're brushing with us.
Using absurd visuals to spark debate and position Tom's as a playful cultural voice, this content sheds the old-school image, making them feel less like a product and more like your morning story.
Team: Om Chaudhari and Riya Shah
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